The Chairman of Heirs Holdings, Mr. Tony Elumelu has identified the pervasive stereotypes in the media around Africa and the resulting negative narrative as “Africa’s greatest challenge.”
Elumelu, who spoke at a gathering of senior policymakers and developments experts hosted by UK’s leading foreign policy institute, spoke on a panel alongside United Kingdom Minister of State, Department for International Development (DFID), Rory Stewart.
“I believe that the greatest challenge Africa has as a continent when it comes to attracting investment is in the way it is portrayed. Information presented about Africa is neither holistic nor properly contextualised, and has led to the kind of narrative that we have had for so long on Africa.
“As an investor, when all you have heard about Africa is corruption, how would you pass a positive investment decision to go and invest in the continent? The result is that the vicious cycle of neglect continues and is…